How to Run a Successful Campaign
Nike’s famous slogan, “Just Do It,” should not be applied to a marketing campaign for your small business. Many small firms place an ad here and an ad there, put up a website or a Facebook page, and consider it done. Unfortunately, this approach is like fishing on dry land—you can cast as much as you like, but you won’t catch anything because you are nowhere near the pond.
A profitable marketing initiative requires careful planning. Here are nine steps to creating a successful marketing campaign.
Know How Your Marketing Campaign Fits
Ideally, before you plan a marketing campaign, you should have a marketing plan for your business. This plan lays out the overall marketing objectives and strategies to lure your target market to your products and services. A marketing campaign, on the other hand, is just one small piece of your marketing plan—a marketing action designed to achieve a particular objective.
When you know how your marketing campaign fits into your overall plan, you can identify your target market and how best to reach it.