Set Your Campaign’s Objective and Parameters

What do you want your campaign to achieve? The campaign’s objective should be as specific as possible. For example, “more sales” is too broad. A specific metric is required—a specific amount of sales for a specific product or service within a specific amount of time. Why? So that the parameters of your campaign are laser-focused […]

How to Run a Successful Campaign

Nike’s famous slogan, “Just Do It,” should not be applied to a marketing campaign for your small business. Many small firms place an ad here and an ad there, put up a website or a Facebook page, and consider it done. Unfortunately, this approach is like fishing on dry land—you can cast as much as […]

8 Must-Do Instagram Mkt Tips

If your business isn’t on Instagram these days, you’d better have a good reason. If you sell any kind of physical product, if you have stores, or if you want people to recognize your brand, it’s time to get an account. The social network is too popular to ignore. It’s in the hands of your […]